We’re a new studio with fresh, new studio energy.

WEST is a virtual team, working from our home studios in Georgia, Massachusetts, New York and North Carolina. We leverage our network of talented partners, fitting the right skills to every project. This setup gives us rigid cost control. And when needed, we’re able to scale up. You’re 100% paying for strategic creativity. Not our K-Cups or copier paper!

Lori Waters Headshot

Lori Llorente Waters

Co-founder + Chief Creative Officer

Lori loves digging in and learning about how businesses work and then applying the power of creative design to enhance a brand. She’s a doodler — always sketching —filling notebooks with ideas, hand drawn typography and the occasional liger. Her career began more than 3 decades ago at O&M. And through the years, she’s had the privilege of working with talented friends at TW Design, Price McNabb, Arc, Partners + Napier, RRD and most recently, Crabb Radermacher. Lori and her husband, Jim, live in Roswell, GA and are the proud parents of two rescued standard poodles, Major Henri and Ryder. She brings balance to her life by strumming little ditties on the guitar, cycling and walking wooded trails along the Chattahoochee River and occasionally supporting local neighborhood watering holes.

Katelyn Hebert Elliott

Co-founder + Managing Partner

Fondly referred to as a “unicorn” for her ability to manage complex projects, optimize workflows and foster strong client relationships, Katelyn blends big-picture thinking with meticulous attention to detail. Her experience spans roles as a designer, proofreader, project manager, traffic manager and account manager, giving her a comprehensive understanding of agency operations. She has worked at agencies both large and small, tackling B2B and B2C challenges — including wrangling communications for the largest retailer in the world. Katelyn finds inspiration from family time, travel and peaceful days at the lake — though with three kids, “peaceful” is sometimes up for debate!

Team WEST

  • Sneha Pai Headshot

    Sneha Pai

    SENIOR ART DIRECTOR

  • Rick Radermacher Headshot

    Rick Radermacher

    STRATEGIST / WRITER

  • Laura Karpovage Headshot

    Laura Karpovage

    PROJECT MANAGER

  • Mike Governale Headshot

    Mike Governale

    INTERACTIVE ART DIRECTOR

  • Pete Louison Headshot

    Pete Louison

    CREATIVE DIRECTOR / WRITER

  • Emily Capps Headshot

    Emily Capps

    CONTENT CREATOR / WRITER

We are proud to be a woman-owned business. WEST fosters a culture of positivity where hardworking, talented people from all walks of life can thrive.